THE FRONT
OFFICE.
Coaching, front-office and business experience, backed by wealth management, working alongside you on and off the field.
THE PEOPLE.
THE PURPOSE.
THE PLAY.
Great financial advice starts with great relationships. Meet a team that brings sports experience, wealth management and real business know-how together, and is genuinely invested in helping you succeed.
Matt Simon
- Co-offensive coordinator and wide receivers coach, University of Minnesota
- Helped develop Corey Davis, the No. 5 pick in the 2017 NFL Draft
- Former Northern Illinois receiver; time with the New Orleans Saints
A coach’s eye for talent and a player’s view of the transitions that come with a career.
Matt Bare
- 23 years with the Minnesota Timberwolves and Minnesota Lynx
- Helped make the Timberwolves the NBA’s No. 1 team in youth basketball ticket sales
- Part of the Lynx organization through four WNBA championship seasons
A view from inside a professional front office, and the relationships that come with it.
Derek Swedberg
- Managing Partner, PACK Sports
- President, Fiat Wealth Management
- Part of the leadership behind PACK Companies
- Focus: entrepreneurship, family office strategy and private capital
An owner-operator’s perspective on building, buying and growing what lasts.
Brad Gotto RICP®
- Founder and CEO, Fiat Wealth Management
- CEO, PACK Private Wealth
- Host of Retirement Redefined and a published author
- Behind the Fiat Foundation and Fiat University, an education platform for clients and advisors
A planner’s discipline and a teacher’s habit of explaining the why behind every decision.
Matt Simon
Wealth Coach
Athlete development · College football
Background
Matt Simon brings nearly two decades of collegiate football coaching, athlete development and leadership to PACK Sports. A Minnesota native and longtime University of Minnesota football coach, he has built his career around developing high-performing athletes, strengthening relationships and helping people reach their potential on and off the field.
Highlights
At Minnesota, Simon served as co-offensive coordinator, passing game coordinator and wide receivers coach. He helped develop some of the most accomplished receivers in program history, including Tyler Johnson, Rashod Bateman, Daniel Jackson and Chris Autman-Bell. Under his leadership, players earned All-Big Ten honors, broke school records and went on to professional careers.
Before Minnesota, he coached at Western Michigan University, where he played an instrumental role in developing Corey Davis, the fifth overall selection in the 2017 NFL Draft. Across his career he has worked with multiple future NFL draft picks, including first-round selections.
In sports
A former collegiate wide receiver at Northern Illinois University, Simon also spent time with the New Orleans Saints. Having been both a player and a coach gives him firsthand insight into the opportunities, pressures and transitions athletes face throughout their careers.
At PACK Sports
Simon brings that perspective to athletes, coaches, agents and other professionals across the sports industry, helping them navigate opportunities, build meaningful connections and prepare for life beyond competition.
Success has always been about more than performance on the field. It’s about the people, relationships and opportunities that shape what comes next.
Matt Bare
Wealth Coach
Sports business · NBA & WNBA
Background
Matt Bare brings more than 23 years of professional sports business experience, relationship development and leadership to PACK Sports. Over two decades with the Minnesota Timberwolves and Minnesota Lynx, he built a career around connecting people through sports, creating opportunities and developing programs with a lasting impact on athletes, organizations and communities.
Highlights
Bare held leadership responsibilities across ticket sales, group sales, youth basketball and community engagement. He led the organization’s youth and high school basketball sales initiatives for more than a decade and spent seven years helping develop camps and clinics that connected young athletes with the game.
His leadership helped establish the Timberwolves as the NBA’s No. 1 team in youth basketball ticket sales, and he led the group sales division in revenue and ticket sales for 15 consecutive seasons. He was also part of the Lynx organization through four WNBA championship seasons.
In sports
Originally from Aitkin, Minnesota, Bare was a multi-sport athlete in football, basketball, baseball and golf, a basketball team captain and an All-Conference selection. He has served six years on the National Coaches vs. Cancer Council, six years on the Ambassador Committee for Make-A-Wish Minnesota and seven years with the Mounds View Basketball Association.
At PACK Sports
Bare brings experience in professional sports operations, business development and relationship management to a team supporting athletes, coaches, agents and other professionals across the sports industry. His time in the NBA and WNBA gives him a clear view of the opportunities that exist both during and beyond an athletic career.
He lives in Vadnais Heights, Minnesota, with his wife, Kristen, and their two children, Ella and Brody.
Derek Swedberg
Managing Partner
President, Fiat Wealth Management
Entrepreneurship · Private capital
Background
Derek Swedberg is a Managing Partner of PACK Sports, the President of Fiat Wealth Management and part of the leadership behind PACK Companies. His work centers on entrepreneurship, family office strategy, private capital and long-term wealth creation.
Highlights
PACK Companies has been built by people who bet on themselves: acquiring, launching and operating businesses rather than only investing in them. Derek brings that owner-operator view to every conversation about what a career can build.
In sports
Athletes and coaches think like entrepreneurs. They carry the risk themselves, compete for results and plan around a window. That shared mindset is the reason PACK Sports exists.
At PACK Sports
Derek leads the private capital and ownership side of PACK Sports. When business and investment conversations make sense for a client, he helps evaluate them with a builder’s perspective, without promising a shortcut or a guaranteed outcome.
Brad Gotto, RICP®
Managing Partner
Founder & CEO, Fiat Wealth Management
CEO, PACK Private Wealth
Background
Brad Gotto is the Founder and CEO of Fiat Wealth Management and the CEO of PACK Private Wealth. Across both firms, he leads teams focused on helping individuals and families make confident financial decisions and build a life they’re excited to live. With more than a decade of experience, he believes planning is about more than numbers. It’s about understanding what matters most, making intentional decisions and having the freedom to enjoy what you’ve worked hard for.
Highlights
As the host of Retirement Redefined and a published author, Brad challenges the traditional way people think about retirement, encouraging them to look beyond the financial side and focus on the life they want to create.
His commitment to making a difference extends through the Fiat Foundation, which supports charitable initiatives, and Fiat University, an educational platform dedicated to helping clients and fellow advisors grow their financial knowledge.
At PACK Sports
As a Managing Partner, Brad brings Fiat’s planning and education to athletes and coaches, with the belief that has shaped his career: a plan should start with what matters most and give you the freedom to enjoy what you’ve built.
GET IN
THE ROOM.
Tell us a little about yourself and what you want to build. We'll take it from there, together.